A Case for Good: A Bold Look at Business with Purpose

Doing good isn’t a trend, it's a declaration. A refusal to let commerce and conscience exist as strangers. A Case for Good is where these ideas meet: four conversations, four explorations, and four provocations that will remind you what business could be and what happens when you choose to do what’s right and smart at the same time.

Why Should You Care?

Because the rules are shifting. Customers notice. Talent notices. Investors notice. The world notices. If your business doesn’t lead with purpose, someone else’s will. This series isn’t a manual. It’s an invitation to rethink, reframe, and reimagine what your work can do and the kind of impact it leaves behind.

THE SERIES

Why Doing Good is Good for Business (January 30, 2025)
Profit and purpose aren’t rivals; they’re co-conspirators. Companies leading with values aren’t just “doing good.” They’re thriving. This is the argument, the evidence, and the playbook to follow suit. Join us as Steven Overman, author of The Conscience Economy, shares his expertise on how businesses can stay competitive in a world where values-driven strategies are redefining success. Drawing on years of experience and insights from his book, Steven will explore why purpose-led companies don’t just survive, they become leaders in their industry and community.
Simple Ways to Help the Planet & How Your Business Makes an Impact (April 15, 2025)
Environmental stewardship starts with action, not ambition. This hands-on workshop will help you take real, achievable steps to reduce your business’s environmental footprint. From managing your sustainability goals to energy reduction, we’ll hear from Jess Porta, Director of Operations at GreenPlaces; Phillip Freeman, Founder of The Loading Dock and CEO of Murphy’s Naturals; and Fiona Matthews, Business Developer at Leaf + Limb, who all understand that small changes done consistently can create a measurable, meaningful impact.
Building Partnerships that Benefit Your Community & Company (July 31, 2025)
“Collaboration” is often reduced to jargon but the right partnerships can create something profoundly real. Something bigger. This session examines how partnerships, when chosen with intention, can magnify shared ambitions and deliver outcomes that extend far beyond the obvious. True impact emerges when businesses and communities move beyond parallel efforts and instead weave their goals into a shared, collective purpose.
Ignite Your Purpose Narrative with Impact Storytelling Strategies (October 9, 2025)
Meaning isn’t just created it must be visible, heard, and felt to truly matter. Learn how to tell your story in ways that resonate not as a PR stunt but as an act of truth-telling. This hands-on workshop will help you craft a purpose-driven narrative that connects with employees, customers, and your community. Learn practical storytelling tips and tactics to showcase the impact you’re making in ways that inspire, connect, and leave a lasting impression.

IT’S FREE, AND IT’S FOR YOU.

This is for the thinkers, the leaders, and the curious ones. The ones who know that doing good is no longer a “nice to have,” it’s a smart business strategy that you can feel good about. Choose the events that speak to you. Or come to all four and see how your business can become a force for good, without losing sight of success.